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What Actually Happens Inside a Squad?

Updated

Bottom line: Thirty minutes a week, run by an agent who still sells. You say a call number out loud, and seven days later somebody asks what came of it. Brittney Coyle runs one of the five, and she came up through leases.

Talk to our concierge directorSibel Caliskanlar Cope, Concierge Director

Or call (713) 425-4194.

Who runs a squad?

Five designated mentors, each of them still selling: Brad Evans, Brittney Coyle, Holly Hernandez, Kim Vargas and Yolanda Ames. Every member of Houston Properties Team is in one squad, and each squad is thirty minutes on Zoom, once a week.

Ask the still-selling question wherever you interview, because it is cheap to answer and expensive to fake. A leader who held a listing appointment this quarter can tell you what buyers in Houston are doing about rates this quarter.

What gets read back a week later?

You say a call number out loud in front of people who will remember it. Seven days later one of them asks what happened to it. That is the whole of the accountability, and it is more than most agents working alone have ever had.

Time blocking runs the same way. You write down where next week is supposed to go, and the squad reads that plan against where the week actually went; the gap between the two is usually what the meeting ends up being about. Script practice happens live in the room, out loud, with somebody telling you what landed and what did not.

What did a squad change for Brittney Coyle?

Brittney Coyle joined doing predominantly leases. She had never sold $2 million in a year, hovering around $1.5 to $2 million, which is not a living for a Houston agent. She sells about $15 million a year now (team records, September 2026), and she runs one of the five squads.

In her words: "I started as a $2M producer, and with their support, training, and leads, I've grown my business to over $15M. The tools and systems are unmatched, and the team's commitment to my success has transformed my career."

Her before and after are team records rather than her own estimate, and the sequence behind them is the ordinary one here: leads from the team's own Houston neighborhood sites, appointments somebody else booked, and systems she did not have to build.

What happens if the numbers do not move?

They might not. A squad checks activity, and activity is the part anybody can control; the rest of it is a market and a year. What the weekly meeting does is tell you which of the two it was within a few weeks, rather than in the following January.

Bring your own last twelve months to the first conversation instead of reading somebody else's off this page. An average describes what a group of agents already did, and Brittney's figures are hers.

Filed in The team, for agents who are stuck.

Questions & answers

What do Houston agents ask about this?

What do you do in a squad meeting every week?

Thirty minutes on Zoom, once a week, run by one of five designated mentors who all still sell houses. You state your call goal out loud. Live script practice happens in the room. And a week later somebody asks what came of the number you gave, which is the part most accountability skips.

Time blocking gets the same treatment. You write down where next week is supposed to go, and the squad reads that plan against where the week actually went; the gap between the two is usually what the meeting ends up being about. The leaders are Brad Evans, Brittney Coyle, Holly Hernandez, Kim Vargas and Yolanda Ames, and every member is in one squad. What the first ninety days hold alongside it is set out on the page about weekly coaching and accountability.

Can a leasing agent move into listings on a Houston team?

Brittney Coyle did. She came in doing predominantly leases, had never sold $2 million in a year and was hovering around $1.5 to $2 million, which is not a living for a Houston agent. She sells about $15 million a year now (team records, September 2026) and runs one of the five weekly squads.

The leads came in from the team's own Houston neighborhood sites, an inside sales team booked the appointments off them, and the systems were already built. In her words: "I started as a $2M producer, and with their support, training, and leads, I've grown my business to over $15M." A leasing business is a business: the calls have been made and the clients exist, and what is missing is usually listing volume and the hours to chase it.

Does a squad leader still sell houses?

All five do, which is the point of picking them. Brad Evans, Brittney Coyle, Holly Hernandez, Kim Vargas and Yolanda Ames each run a weekly squad on Houston Properties Team, and all five are selling houses while they do it. A coach who left the market is coaching from the market they left.

Ask it wherever you interview, because it is cheap to answer and expensive to fake. Holly Hernandez has over $40 million in closed business so far this year (her own words, 11 September 2026) and runs a squad; Brittney Coyle sells about $15 million a year (team records, September 2026) and runs one too. A squad is thirty minutes a week, so running one is not a job anybody here does instead of selling.

Your next step

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Talk to our concierge directorSibel Caliskanlar Cope, Concierge Director

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